CALLIE: I suck at participating in Tumblr because 85% of the people who follow us on Tumblr have absolutely no interest in what I have to say.
Really, Tumblr-ites, do you want to hear about my Organizational Design and Implementation class? The three-hour extravaganza where we deconstruct management case studies and make recommendations on the course of action? Where we talk about things like betweeness centrality and institutional memory? Because if you’d like to hear about that, I’ll tell you.
Perhaps you’d be more interested in Applied Economic Analysis where we discuss supply and demand in terms of what the Olsen Twins would pay for an apartment. Are the Olsen Twins relevant to this audience?
Really, my decision to hangout in the background of the Tumblr world has to do with things I’ve learned in my Contemporary Marketing Principles class. If I were to apply the traditional STP methodology to our audience then I’d realize that none of the segments of our current audience would benefit from strategic targeting of my material.
So to keep your dashboards free of clutter, I’m a reader. Write on Tumblr-ites!
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